Why Is a Sales Budget Important For My Company?

Why Is a Sales Budget Important For My Company?


When you’re running a business, your budget is everything. It’s how you control your incoming money and outgoing expenses. In that general budget, you need a section for your sales. This section should estimate your expected revenues. Sales will tell you how to project your company’s income, taking into account things like economic conditions, competition, production resources, and expenses. How you build your sales budget is how you will ultimately make the best company-wide budget. So how do you go about building it?

Build your core strategies

Start by building out your core strategies. With the right strategies, you can have a profitable year as your managers, supervisors, and front-line workers work around it. Once you have this core sales budget drafted, get the rest of your team together to help you solidify your plans and to better understand what they will need in their individual departments. 

Cash flow is king

As you’re building a sales budget, keep in mind your cash flow. Your sales are the main factor in how strong your cash flow is. It will allow you to make company purchases, increase the marketing budget, and pay your employees fair wages. It will even directly impact your production budget. Just as your cash flow will indicate the health of your company, the sales budget is directly linked to all of it. 

Goals and objectives

You should also use this opportunity to come up with your sales goals. It’s great to say that you simply want more sales. But you actually need specific sales goals and agendas to meet your benchmarks for each month and each quarter. Be specific and realistic with your sales goals. 

Paying the bills

Once you understand how much money you plan on coming in, take into account your overhead. It costs a ton of money to keep the lights on and people employed. You need to plan contingencies in case you don’t meet sales goals and have plans for how you will use your cash flow to meet those basic needs throughout your company. 

Your sales budget is the heartbeat of your overall company budget. Spend time writing it out and encourage input from your employees. Be realistic and determined to meet your goals and you’ll see success. 

Looking for a way to level up your sales and marketing strategies? Better Set Go’s free Ultimate Marketing Kit gives you access to all of the tools you need to make your business thrive. Download your free copy of BSG’s Ultimate Marketing Kit now and you will be on your way to seeing your business endeavors soar.