A thriving business must have the ability to set itself apart from competitors. Creating an identity for your business allows consumers to connect to you in a memorable way. Colors, logos, hashtags, and slogans are all forms of branding. A combination of these elements create the picture you’re wanting to paint to potential consumers. In other words, it’s what they will remember you as. 

While the outer appearance is important, the message behind the picture is even more influential. Although there are many competitors selling the same product or service as you, people tend to frequent businesses that embody values similar to theirs. Branding allows you to convey a personal message to your consumers and show them what your brand represents. Keeping a consistent tone while branding lets consumers know what to expect when they see your logo or hear your slogan. Connecting to your consumers in this way builds a loyal clientele. Shying away from your initial set of values can cause unwarranted backlash from consumers. With social media being such a powerful tool in today’s world, having negative reviews and opinions from influencers can cause harsh consequences for your business.  

Many businesses juggle with the decision of paying big bucks to an expensive marketing agency or hiring an affordable freelancer or smaller agency. Simply put, you get what you pay for. You may not need all the bells and whistles in some situations but when it comes to building a brand, you need all the manpower you can get. A reputable marketing agency can help develop your image, slogan, tone, and target audience. These, in turn, can build customer retention, reach your target audience, and grow your brand’s influence. You could take a chance on someone with decent experience in the marketing field but the campaign may not deliver the results you’re looking for, and having to rebrand again is a costly fix. Take it from big brands like Apple and Coca-Cola who spent the extra money and built a loyal, consistent following because of it.